Benjamin Gifford's Vision for Driving Innovation and Culture at TG, Inc.
Focuses on the latest Top Game Teams, Executives, and gameplay features.
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Top Games, Inc. (TGI) and its hit mobile game, Evony: The King’s Return, show how the company creates fun and innovative gaming experiences. This success is driven by VP Benjamin Gifford and CEO Yaoqi Guo, who lead the company with a focus on innovation and excellence.
Benjamin Gifford’s role at TGI involves overseeing compliance, games design, and marketing strategies, ensuring that the company stays aligned with its mission and values.
"Obsessing over perfection can hinder progress, as more agile developers can outpace you. Instead, focus on quickly delivering a quality product or update. Gather feedback, refine, and iterate. This agile approach allows for rapid adjustments if needed and significant growth when successful, fostering a culture of innovation and responsiveness," Benjamin explained.
TGI’s corporate culture
One of the key aspects of TGI’s corporate culture is its commitment to user focus, innovation, and continuous improvement. Gifford explains, “The essence of TGI’s corporate culture is encapsulated in our commitment to user focus, innovation, and continuous improvement. We strive to create a work environment that empowers individuals to excel, innovate, and contribute to our shared vision of delivering exceptional gaming experiences.”
TGI’s corporate culture promotes open communication, inclusivity, and collaboration, encouraging team members to share ideas and solutions freely. This collaborative ethos fosters creativity and drives the development of high-quality games. Diverse perspectives and skills converge to produce innovative and engaging content, reinforcing TGI’s position as a leader in the mobile gaming industry. Gifford has written two white papers on this subject: “Culture White Paper for TGI” and “Why You Shouldn’t Work At TGI.” These documents offer extreme transparency, as Gifford believes that “everyone should be treated as a builder and owner of the company, and those type of people need information to make the right decisions.”
The leadership at TGI, including Gifford and Guo, focuses on nurturing great teams and creating avenues for them to innovate and contribute. They value every idea as a potential catalyst for change and ensure that team members have the resources and support they need to succeed. “We both are here to support the entire team and see they have every chance and opportunity to succeed,” says Gifford. This supportive leadership style helps maintain a positive and productive work environment, where team members feel valued and motivated to contribute their best work.
A critical component of TGI’s strategy is its emphasis on high-quality game development and community building. Gifford highlights that “a great game is defined by its engaging gameplay, compelling narrative, intuitive design, and high replay value.” At TGI, the goal is to create games that challenge and reward players in a balanced manner, offer rich and immersive stories, and are accessible without cumbersome controls or mechanics. This focus on user experience and innovative gameplay has been instrumental in the success of games like Evony.
Overview of the Mobile Gaming Market Report
In 2023, mobile game revenue reached approximately $90 billion. Here are the key details:
- Revenue Generation: Mobile games generated $90.4 billion, making up 49% of the total global games market revenue.
- Year-over-Year Comparison: This figure represents a slight decline of 1.4% compared to 2022.
- Market Share: Despite the small decrease, mobile games maintained the largest market share among all gaming platforms. Console games accounted for 29% of the revenue ($53 billion), while PC games held a 21% share ($38 billion).
- Future Projections: The mobile gaming market is expected to grow, with projections indicating it could reach $118 billion by 2027.
Based on the mobile gaming market report, it is evident that more developers will join the competitive game market in the future. Only companies like TG, Inc., which are committed to value-driven high-quality gaming experiences and transforming ideas into feasible projects, will be able to attract more players' favor.